Browsing by Author "Sanlioz-Ozgen, Hanim Kader"
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Positioning five-star hotels in city destinations: The case of Istanbul, Turkey
Sanlioz-Ozgen, Hanim Kader; Kozak, Metin (Sage Publications Ltd, 2023)Destinations and hotel businesses take advantage of many benefits of the online world. Extensive qualitative (review texts) and quantitative (review scores and room rates) data sources enable them to assess their positions ...